Noida – A City with great Entertainment options for all age groups.

Noida, a new modern city of India has a lot of Entertainment options for all age groups. The administration has focussed on making sure everyone has a good time in the city. Noida has the following options to offer:-

  1. World of Wonder Great India Place Mall Sector 38 A – This Amusement Park has more than 20 fantastically built and placed rides and attractions to ensure that you have the time of your life when you visit with friends and family. Worlds of wonder is a world-class Amusement Park that doesn’t disappoint. It is clean, green, and modern with a wide variety of attractions. There are more than 20 rides that divided into two entertainment zones.

2. KidZania Delhi NCR – This place gives children an environment that allows them to do     what naturally comes to them i.e. role-playing by mimicking real-world adult roles. This indoor theme park with paved roads, buildings, vehicles, buildings, and a fully functional economy gives kids a slice of the real world.

The activities at KidZania are inspired by the real world’s real-life jobs, which seek to involve children in the replication of each environment so that they develop their skills and values ​​through learning experiences.

3. Snow World, Mall of India, Sector 18 Noida – Minus 10 degrees, with snow upto your calves and icicles above your head, is unimaginable in a city like Delhi—but here we are. Snow World Delhi welcomes people of all ages to a frosty snow room with multiple activities like skating, skiing, tobogganing and more, without having to save up for a trip to the Alps.

We tried out the sleighing areas, where we whooshed down the slope in a tube or sliders. There is also a stunning cave, an igloo where you can star-gaze, and a bunch of options for kids, too.While all of it is enormously fun, (making snow angels, whipping snow balls at unsuspecting bystanders, or catching your breath after sliding down that huge slope) we would recommend that you wear full clothes, or you will get terribly cold.

There have also been reports of minor scrapes and accidents, and we will recommend that you mentally and physically prepare yourself before diving into the fun.

We were given these awesome jackets and cool-looking boots and gloves. Socks are mandatory, so you can either bring your own, or purchase them from their socks unit. The staff gives you clear instructions about slippery floors, and how it will be pretty cold in there. The total duration is around two hours, thirty minutes of which will be spent at the reception. We suggest that you sit and get acclimatised to the cold, or you might get a headache, fall sick or feel too breathless.

4. Mystery Room Sector 48 Noida – Get a shot of adrenaline with this life escape experience at Mystery Room and have a one-of-a-kind test against time with your family and friends.

 

 

Sector 132 Noida – Upcoming Corporate Hub of Noida.

The growth story of India is the next 10-20 years is very bullish. And the major beneficiaries of this growth will be the Tier 2 & Tier 3 cities which have the right Infrastructure to handle the ever-increasing growth. One City, Noida & areas around like Greater Noida & Ghaziabad which stands out to be one of the biggest beneficiary of this robust growth because of its proximity to Delhi & the world class Infrastructure it has to offer. Noida, Greater Noida & Ghaziabad are a part of the National Capital Region of Delhi. The NCR by 2025 will be the most populous city in the World currently in Number 2 after Tokyo Japan.

So a lot of man power will move to the nearby city of Noida & Greater Noida as it already has world class infrastructure & rentals of property are much cheaper than Gurgaon & Faridabad. In Noida, the major growth will be in the Expressway connecting the twin cities of Noida & Greater Noida. One Sector 132, located in the middle of Expressway is already witnessing major growth as currently big corporates like Sify, Oracle, Adobe, MetLife & Samsung Engineering are already operating the back end offices. Also upcoming projects like World Trade Tower CBD, ATS Bouquet, Assotech, Express Trade Tower etc will provide more than 1 million square feet office space thus expansion is happening on a big way.

P.K. Group of Hotels & Apartments have various of its Hotels & Apartments, like Hotel P.K. Residency Sector 27, P K Boutique Hotel Sector 31 & P K Serviced Apartment Sector 36 within a 5km radius from this upcoming commercial Sector in Noida.

 

 

 

GDS – Challenges faced by Sabre, Galileo & Amadeus

The GDS Industry in India is still relatively in its development phase with a history of over fifteen years. While traditionally the market faced slow and skewed growth – today the situation is very different with more volume drivers for GDS systems outside of the traditional air content bookings. This growth and evolution of the GDS is a direct reflection of the dynamics of the travel and tourism industry. The unique factor about the Indian market when GDS was introduced, which still holds true, is the level of diversity and fragmentation. The travel trade has been mushrooming across the country with a majority being held by small private players. The industry environment was also extremely controlled and closed. The biggest turning point was the announcement of the ‘Open Skies’ policy in the nineties. This had a tremendous impact in terms of volumes, new players entering the market and also the advent of the Low Cost Carriers. The travel trade on a parallel level witnessed large global players including Kuoni and Carlson Wagonlit enhancing their presence in the region. All of this led to a growth spurt in the GDS business but it also led to a very important change. The need to innovate was felt strongly over the past decade. Zero commissions and e-bookings no longer gave the industry the luxury to depend on pure air content bookings. In a way this challenge has also led to a new level of maturity in the business. We are now constantly evolving our product to work less as a tactile tool and more as a smart technology solution to add value to the travel agents business and directly impact the bottom line. New innovations in non-air content are also an important factor contributing to the travel agents ability to provide holistic travel solutions and council to the end customer. If we look at developed markets like the U.S.A. and U.K. there are a lot of learning from their growth story which if observed and applied can have a significant impact on our business in India. These markets have already gone through the different phases of growth and change we are facing here in India today. The most important learning is how these countries have consolidated their markets and are now more focused on dynamic packaging. They have completely changed the utility of the GDS to emerge as an intelligent tool to create end to end travel solutions. The capabilities of the platform have been innovatively stretched to explore new realms. A great example of this is the integration of non-air content – right from hotel bookings, car rentals, cruises to even bus and rail content. There is a growing demand among Indian end consumers of such solutions and it is now up to the travel agent to transcend into utilising the GDS as a facilitator. Another great learning for the industry in India taking example from developments in the west is the advent and evolution of the travel trade going online. While airlines and all other travel components are available to the end consumer at the click of a button – the traditional brick and mortar travel agent can still add further value beyond this and provide complete solutions on a digital platform. Traditional agencies and new agencies are finding their presence in the online space to slowly become an imperative for future growth. We are also witness to an overall era of consumerism at its peak. Hence here – the only differentiator in a relatively homogenous environment becomes the ability to add value to the service or product you are offering. Value Added Services (VAS) is of course a given component. Right from the travel agent to the airlines – VAS has become a great way to offer value and hence enhance revenue streams from the end user in a highly price sensitive environment. The American market has epitomised the concept of how a Low Cost Carrier can utilise this route to actually influence overall profitability. The Indian travel industry and GDS market in specific has been experiencing rapid change over the last decade. The pivotal point is how we can best manage and leverage this change to influence growth. However, the Indian environment is still unique compared to the rest of the world and hence we should apply our inferences from international markets and create a local context. Hence, while we have great learning from developed markets, there is also a need for a local approach to create a definitive impact on the industry.

Noida Growth In Medical Tourism : BEST Accommodation P.K Residency Noida

Medical tourism is a growing sector in india. India is considered as one of the cheapest medical service provider with the highest quality and stands among the developing countries. Noida a city in Northern India, Is booming in this sector of medical Tourism. There is an estimate growth of 7- 8 % to be expected in medical tourism and accommodation in noida due to the inflow of medical patients in Noida as there are excellent hospital care in Noida.

PK Residency in sector 27 noida has a homely feel and high standards of hygiene maintained for its travellers. P.K group of hotels in noida offers a wide variety of accommodation for medical tourists and also accommodation is customised for all kind of travellers in Noida for their comfort. P.K Residency has studio, 1 BHK, 2 BHK and also 3 BHK apartments fully furnished with all new age amenities and services for travellers in noida. P.K Group of hotels & apartments are a feel of  home away from home accommodations all over noida.

The best medical care of noida is split between Hospitals like :

Jaypee Hospital Noida Sector-128  provides the best Liver & kidney transplant for patients all across. This hospital has been designed as a tertiary care multi-specialty facility having a capacity of 1200 beds with 525 beds operational in Phase-I, Noida. Its spread across sprawling 25 acre campus which has easy access from Noida, Delhi and Yamuna Expressway. Jaypee hospital provides help to international & national medical patients with Guest House , Serviced apartments in Noida. P.K residency has best accommodation & is very close to this hospital.

Fortis Hospital sector 62 noida is a Centre of Excellence in oncology, orthopaedics, neuroscience, liver & kidney transplant, and with a key focus on cardiac sciences. this is the only hospital in noida Uttar Pradesh that covers an entire array of specialities from diagnostics to organ transplant (kidney & liver). This hospital in noida is NABH accredited hospital has an allocation space that exceeds the current Indian norm of 800-900 sq.ft/bed. This allows for better flexibility to adapt and accommodate future requirements of patient care. Hospital’s approach is based on patient centricity, state-of-the-art emergency response, integrity, teamwork, ownership and innovation, combines compassionate patient care with clinical excellence, to achieve a single-minded objective– “Saving and Enriching lives.” their accommodation is based in noida for all its patients.

Kailash Hospital in Noida is a super speciality hospital in sector 27 noida. It started with a humble beginning 3 decades back and has grown into one of the best hospital cares in noida sector 27. Kailash hospital in sector 27 noida has the best medical technology and advance medical equipments. They also cater to national & international patients with great medical speciality  & at low costs. P.K residency Noida sector 27 is just walking distance from This hospital. Hence it makes it a right choice for patients in recovery to stay here & to go for regular check ups

Dr Bhimrao Ambedkar Multispeciality Hospital in sector 30 noida is well known government hospital in Noida. Its one of the best facilities and has great staff. it was state of the art in patient care and technology. P.K residency Noida sector 27 is just 2 minutes away from this hospital which makes the accommodation for patients & their families even more easy.

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PK Residency for extraordinary experience

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Auto Expo from 9-14 February in Indo Expo Center Greater Noida

The biggest Exhibition for Auto Manufacturers – THE AUTO EXPO will be held in Indo Expo Center Greater Noida from 9 Feb to 14 Feb 2019. The exhibition promises to be huge with a lot of International Exhibitors & visitors. Indian Automobile Industry is growing at a rapid pace of 20% and with the government providing special initiatives to renewable energy – All Manufacturers are expected to get there latest vehicles in this 3rd Largest Automobile Industry of the World.

With such a rush expected, Hotels in Noida & Greater Noida have already increased their prices manifold. With these twin cities, having only a fixed supply of hotel rooms the demands are surpassing the supply. We spoke to Raddisson, Country Head, Radisson Hotels Mr. Vikas Jain – He informed us that his Hotels are already 80% sold out & the balanced inventory they have kept to be sold at 5 times the rack rate.

The twin cities of Noida & Greater Noida will have the New Metro Aqua Line working which will provide an easy way to travel for the visitors & exhibitors. The Aqua Line will connect Noida directly with the Indo Expo Center thus providing convenience & unmatched infrastructure to the tourists, visitors & exhibitors from all across the globe.

Speaking of this interesting Metro Development, P.K. Group of Hotels & Apartments, Noida Managing Director Mr. Amit Kapoor said ” We as a Hotel chain have an inventory of more than 200 rooms in Noida ranging from Budget to 4 Star Hotels. During the Exhibitions, Guests used to find it very hard to travel to the Indo Expo Center Greater Noida as cabs were hardly available and were insanely expensive during busy hours. OLA & Uber used to inflate there price by more than 6-7 times thus travelers had a very bad experience. Now through the Metro, Noida is the best place to stay for people visiting Indo Expo Center because of its unmatched Infrastructure, Developments & convenience. We have already received a lot of booking for the Auto Expo and the same is expected to increase further more.

As many as 50 companies, including new entrants like Kia Motors and Kawasaki, are expected to be part of India’s flagship automobile show, the Auto Expo, which would be held between 9-14 February next year.

The show would be held at India Expo Mart in Greater Noida, while components show will be held at the Pragati Maidan from 8-11 February 2019.

The joint inauguration of Auto Expo 2018 will be held on 8 February, next year.

Society of Indian Automobile Manufacturers (SIAM) is also in talks with companies like French carmaker Peugeot for participating in the event, he added.

General Motors, which has decided to stop selling vehicles in India, will not participate in the event. Volkswagen Group and Ford India are yet to confirm their participation, Sen said. “The biennial show would also see the participation of around 10 electric vehicle manufacturers,” Sen said.

Luxury carmakers like Mercedes-Benz, Audi, BMW, and Jaguar Land Rover would also participate in the event.

Elaborating on the show, he added that the show next year would be more interactive with various zones.

The show will be spread across 1,85,000 sq meters in 14 indoor exhibition halls.

“Apart from several vintage cars, supercars and others, a particularly unique initiative this time is the creation of special zones for visitors such as destination zone, smart mobility zone, and competition zone,” Sen said.

Tickets for the show would be available exclusively on BookMyShow.com in addition to the box office at IEML – Greater Noida and at select metro stations in Delhi NCR.

Similarly, the Auto Expo – Component Show 2018, will be spread across 60,000 square meters with participation from over 1,200 companies.

Several international pavilions, including those from China, Canada, Germany, Japan, Taiwan, South Korea, and the UK would display auto component technologies.

Besides, delegations from around 15 countries have already confirmed their participation to participate in the event to explore market and investment opportunities.

Noida New Travel LifeLine – Aqua , Magenta & Blue Line

Noida – A new & upcoming bustling City is the NCR is expected by the end of 2018 to be connected by 3 Metro Lines namely 1. Blue Line Metro 2. Magenta Line Metro 3. Aqua Line Metro. At present, Blue Line connecting Noida internally & central Delhi & Magenta Line Connecting Noida with South Delhi, Airport & Gurgaon are operational. The New Aqua Line will connect metro internally & to the Indo Expo Center & various Sectors on the Expressway & Greater Noida.

Noida will be the best city in India to be connected with Metro Rail Network. The city has invested billions of rupees for great infrastructure boosts along with rapid Expressways & Toll Network.

The 29.8km Noida-Greater Noida Metro link line will become operational from December, a Noida Metro Rail Corporation (NMRC) official said.

The NMRC on Friday signed a memorandum of understanding (MoU) with the Delhi Metro Rail Corporation (DMRC), stating that it will oversee the maintenance and operations of the Noida-Greater Noida Metro link for the initial year of its operations.

The MoU was signed in the presence of DMRC director AK Garg and the NMRC managing director Alok Tandon and the other officials. Tandon said the operations on Metro link will start in October.

This link has 21 Metro stations that include sectors 52, 51, 50, 78, 81, Dadri Road, sectors 83, 137, 142, 143, 144, 147, 153, 149, Knowledge Park 2, Knowledge Park 1, Pari Chowk, Alpha 1, Alpha 2, Delta 1 and Depot station. Around 20km of the line is located in Noida and the rest in Greater Noida.

With work on the metro project complete, the stretch is likely to be operational by October this year
  • The 29.707-km metro link will connect Noida and Greater Noida areas with rest of the Delhi-NCR.
  • Once this link is operational, one can seamlessly travel to IGI Delhi and other parts.
  • This link will recycle waste water and depend on solar power
  • All stations on the longest line to be operational at one go will have rainwater harvesting system to recharge groundwater table

The 30km Noida-Greater Noida link is estimated to have a ridership of 1.2 lakh a day which will rise to 4 lakh by 2031, as per the detailed project report.

The DMRC has received five trains and six more are on its way.

The NMRC was formed on November 14, 2014, and it owns this Rs 5,503 crore project (including land cost). The NMRC, in 2015, had roped in the DMRC to construct the link on May 25, 2015.

“We have signed an MoU with the DMRC for operations and maintenance for the initial one year as our staff are yet to gain the expertise in maintenance and operations. We will complete the trials and procure all required clearances by September-end so that we can start operations in October this year. It will be the longest Metro line in the country to become operational at one go,” Tandon said.

According to the DMRC officials, for the time being, the 26-km stretch of Dwarka-Barakhamba is the longest to become operational at one go.

“We have finished work on small stretches so far. Once the line becomes operational Noida and Greater Noida areas will start enjoying seamless connectivity with the Indira Gandhi International Airport and other parts of Delhi-NCR,” said a DMRC official, who is not authorised to talk to the media, said.

The trail run is being conducted on a 23km stretch of link. In the next 10 days, we will start trials from end to end. Subsequently, safety inspections will be conducted so that we can get clearances by September and make way for operations in October,” Tandon said.

Officials said the 29.8km line is elevated and is at a height of 23 metres from the ground at the point where it crosses over the 165km Yamuna Expressway.

“The Delhi Metro has a track that is 25 metres above the ground in Dhaula Kuan. The Noida-Greater Noida track has an aesthetic look as the point where it crosses over the Yamuna Expressway,” a DMRC official said.

The DMRC will deploy a staff of 100 for the initial year of operations.

“We will pay Rs 3 crore annually to the DMRC for operations and maintenance. We will also pay the salaries of the DMRC staff of 100. Later, our staff will be trained to take over the operations,” Tandon said.

Noida faces major shortage of hotel rooms in the coming years.

Noida – A new emerging city next to Delhi has been facing severe supply shortages of Hotel Rooms. The city is boosting with amazing Infrastructure, IT Hub of Northern India, Educational Hub of Northern India, Exhibition Hub of Northern India however the number of Hotels are very few to cater to this ever growing industries in the city.

The Population of Noida as a City was 6,00,000-/- residents in the year 2011 which has grown manifolds to more then 50,00,000-/- residents in the year 2018. With more & more people migrating to this city, Hotels are an immediate go to for immediate relocation.

Being concerned with the above development, The governing land Authority of Noida had allotted plots for Hotels in the year 2011 but the sale had no buyers as the price demanded by Authority was exceptionally high.

At present Noida has only few Hotels like JAYPEE, Radisson, Fortune Hotels, Ginger Hotels, Hotel P.K. Residency, Mosaic Hotels, Park Ascent with a total inventory of not more then 1000 rooms. This is very inadequate for a big city now like Noida.

Currently the major recipient of this huge difference of Supply & Demand are Guest Houses which are mostly managed in an unprofessional manner and are mostly operated by Oyorooms. Oyorooms has expanded with its budget inventory all over India in the recent years but still quality looms to be a big question to its existence.

During the India Pharma Week that was held in Indo Expo Centre Greater Noida this shortage became a huge issue as there were so many foreign delegates surprised to find such an aspiring city having such few Hotels. The rates for Hotels were selling were exceptional some selling at 5 times there normal rent. The customers had to shell out such exorbitant amount of money and even then found no rooms as the Inventory was hardly there.

The major benefit was also taken by oyorooms  guest houses as they sold at high rents. But most of these guest found the quality and professionalism below par and resulted in tourists all over the globe feeling unhappy about the state of events.

Everything from roads, Expo Centre, facilities were amazing however Hotels were not available. Due to the marriage season things were made even harder.

P.K. Group of Hotels & Apartments, a promising & aspiring Hotel chain has decided to increase there inventory to 1000 rooms in Noida only by the end of 2022. This is a huge leap from there current inventory of 100 rooms in Noida. Speaking to there Director, Mr. Rahul Yadav he told us that they have focussed there complete attention to this city only. He said, Being a national player in the Hotel Industry, We at P.K. Group of Hotels have a responsibility towards the growth of the Hotel Industry. We are currently operating in Delhi, Noida, Gurgaon, Faridabad, Bangalore, Pune, Hyderabad with an inventory of 650 rooms in total. However understanding the requirement of all the above cities as we have Hotels & Apartments, We have understood that Noida is going through a crises when it comes to supply of Hotels. We have taken it on our shoulders to make sure this doesn’t happen in the future – As the city is multiplying every 2 years we need to make sure our entire focus on inventory expansion is focussed towards this city. We are currently developing Hotels and by 2022, Will have added 900 more rooms in Noida spread over various locations like Sector 51, Sector 144, Sector 72, Sector 27, Sector 18 & Sector 135.

Such Hoteliers taking it on there shoulders to make sure the Hotel Industry assists the city to move forward is an inspiration. We hope the situation will get better over the next few years.

Hotel P.K. Residency – Top Selling Hotel on GoIbibo, MakeMyTrip & Booking.com

At P.K. Group of Hotels & Apartments, Our major clientele & expertise is in the corporate segment. However, Our management 2 years back decided to sell aggressively online through our various distribution systems like GDS (Sabre, Amadeus, Galileo, IDS) & our Online Travel Agents (OTA’s like Goibibo, MakeMyTrip, Booking.com, Yatra, Agoda, HRS, Expedia, Hotels.com, ClearTrip, Via.com etc.)

The result of this aggressive approach towards online sales has been a paradigm shift of corporate customers to book online. Through the hard work of our online sales team over the past 3 years, today Hotel P.K. Residency, Sector 27 Noida has become amongst the top selling hotels on these Online Travel Agents.

Hotel P.K. Residency, Sector 27 Noida has started selling 45% of total Inventory through Online Sales. This number has increased from 10% to 45% over the past 3 years. Our Average Daily Rate has also increased by 30% whereas city’s average is a decline of 10%. The numbers speak highly about our progress & we promise all our customers the best is yet to come.

Hotel P.K. Residency, Sector 27 Noida is a top grosser for our parent company i.e. Nieva Homes Private Limited. Our parent company plans a further expansion of this Hotel from the current 36 rooms, 2 restaurants, 2 meeting rooms to more than 80 rooms by the end of 2020.

We invite you to visit our Hotel P.K. Residency, Sector 27 Noida to give us a chance to serve you.

 

 

 

P.K. Group of Hotels – Distinguished Corporate Accommodation Partners

P.K. Group of Hotels & Apartments is one of the most distinguished corporate accommodation solutions partners in India. With its core business in National Capital Region of Delhi like Noida, Gurgaon, Faridabad & South Delhi it offers corporate travelers with a variety of customized accommodation solutions like Serviced Apartments, Hotels, Corporate Residences etc.

Our core expertise is in the corporate segment serving more than 90% of the total revenue of our Group Company. We have been focussed in providing corporates with modern customized solutions at competitive rates. All our properties are also active on the GDS Platform via Sabre thus ensuring our Inventory is sold worldwide.

More than 40% of our customers are expatriates. This speaks highly about our product & distribution channels as Industry forecasts in the Budget segment is 2-5% expatriates in comparison to Indian travelers.

Some of our major clients are Adobe, Oracle, Religare, Accenture, Ernst & Young, PriceWater House Coopers (PWC), NTPC, GAIL, BHEL, Ericsson, EXL, Global Logic, MetLife, Sopra Steria, HCL Technologies, HCL Comnet, Jubilant Chemsys, Jubilant, Hindustan Times, Genpact, Barclays, Samsung, Havells, NewGen Software, KPMG, BirlaSoft, Tech  Mahindra, Pepsi Co, Aon Hewitt to name a few.

At P.K. Group of Hotels & Apartments, We are continuously growing our property networks & our customers. However, our growth has not been exponential like our competitors because all our properties are owned & managed by our group firm i.e. Nieva Homes Private Limited.

Our parent company is an Indian Company and the funding has been generated by the company itself. No Venture capitalistic Investment has happened in the company thus giving us an edge as we @ PK’s like making our own decisions, which benefit the customers.

With our core business & expertise is in Corporates, Our further expansion in the next 10 years is focussed in Corporate cities like Gurgaon, Noida, Bengaluru, Hyderabad & Pune.

We plan to have an Inventory of 2000 rooms all owned & managed by us. We are working round the clock to achieve this task for our Investors & customers. We believe in giving customers standardized quality accommodation across cities.

 

 

Noida – New Hub for Education.

Noida a city next to Delhi has already evolved into a world tech city with huge Malls, Multinational Companies, Industries & great residential sectors. It is one of the fastest growing cities in the world and a revenue booster for the State of Uttar Pradesh.

However another very important part of development of a City is the Educational Institutions. And in this aspect Noida is a front runner in the whole of India. Right from Schools, World International schools, Universities & Institutions – Noida has a complete package to offer to its residents.

In a research published by the Journal, 20% of students in Noida Schools are residents of Delhi & more then 50% of students in universities are residents of Noida. This shows the quality of education, Noida has to offer.

Some of the renowned new International Schools in Noida are as follows:-

  • Lotus Valley International School Sector 126 Noida
  • Pathways International School Sector 100 Noida
  • Step by Step International School Sector 132 Noida
  • DPS International School Sector 132 Noida
  • Saffire International School Sector 70 Noida
  • Mayor International School Sector 51 Noida
  • Billabong High School, Sector 34 Noida.

Major renowned CBSE Schools in Noida as follows:-

  • DPS School Sector 29 Noida
  • Vishwa Bharti School Sector 28 Noida
  • Army Public School, Sector 37 Noida
  • Summerville School Sector 25 Noia
  • Bal Bharti School Sector 22 Noida.

Major universities in Noida as follows:-

  • Amity University
  • Marwah Studios
  • Bennet Coleman University
  • Galgotia University

P.K. Group of Hotels & Apartments has strategically located in the hub of Noida thus very close proximity to all the above universities.