Oyorooms & Hotels have expanded overseas to various countries since its launch. However there major chunk of revenue and profitability comes from India. In India, Oyorooms is mainly focussed on couple travel and room rates are below Rs. 1,000-/-. Hotels mainly focussed on corporate travel faced the major effect of covid as generally there pricing was upwards of Rs. 2,000-/-.
Oyorooms recovery post the first wave was fast as couple travel has kind of become the essential travel in the post era of covid in the Hotel Industry. But oyorooms are continously facing pressure from there main cream of Inventory i.e. the Oyo Townhouse as owners are complaining of losses, delay in payments and higher margins. They are selling rooms from Rs. 399-/- which is less than the cost of rooms forget the rent part. Most of the oyorooms entrepreneurs were tenants and they have left all there properties. Thus there has been a reduction in 50% of Oyo Properties post covid but Oyo is not complaining as they are not giving any Minimum Guarantee to Property owners and providing them rooms at stone throw prices thus the entire OYO universe is about to collapse in no time but because of there Bank Balance being so high they are able to delay the inevitable. Oyo plans to have an Initial Public Offering soon to captilize on there crazy valuations thus the Investors & Founder can make huge gains on there Investments and let the investor take care of himself.
To the luck of Oyo, Couple market rebound has also been faster compared to other markets like corporates or Marriage thus major beneficiary of the same has been oyorooms. However Individual Owner chains have also reduced there margins trying to enter the couple marker and now Oyo is facing the heat from other small hoteliers. This heat is the reason Oyo is offering rooms at Rs. 399-/-. Oyo customers are complaining of quality, sanitisation on social media however they are not getting highlighted thanks to the millions the unicorn in spending on managing its social profile.
The entire hospitality market from 5star Hotels to Budget Hotels have realised the importance of couple market and are thus entering this market and reducing Oyo Monoply in the market by offering better services at reasonable pricing. With the market getting more competitive and corporate travel getting delayed in its recovery, Couple Markets have become the bread & butter for Hospitality. PK Group of Hotels & Apartments has realised this and has now become the major competitor of OyoRooms in Noida - It has a huge inventory and at nominal price points is giving tough competition to OyoRooms.
Speaking To Mr. Dhingra, Director at PK Group of Hotels & Apartments, We at PK Group have always believed in offering opur guests with superior service at decent price points. We come from a corporate background and take escalations or feedback's of any nature very seriously. Our 4 Star Hotel in Noida, PK Boutique Hotel used to be OyoTownhouse earlier. However when we started in post first wave of Covid -19 in October, 2021 we gave Oyorooms a chance and partnered with them. Our idea of Oyo was that they are an OTA and the bad feedback was because of the property and not Oyo. So we started and got new practises to OyoRooms like Complimentary Bottled Water, Mini Bars, Compulsory RT-PCR for Employees as we took these inititatives as PK Group CSR towards its customers but Oyo was never supportive of the same. They didnt want Hotel to offer value added services to customer to ensure a better experience. There minimal services of a room for hourly basis was not in our DNA thus we felt very out of place since the partnership. We have tied up with all major OTA's in the world like Agoda, Booking.com, Expedia, HRS, Ibibo, MakemyTrip, Yatra, Easemytrip etc. however our experience with Oyo wasnt the same. Main reason was that we realised Oyo is not an OTA and they themselves are unable to understand what they truly our. They make commitments but never commit to those and work culture is really bad. Main reason for us to tie up with this unicorn called Oyo was that we felt proud an Indian Start up had made it big abroad and that too from our Industry but our experience left us in shabbles. We even met there CEO, Mr. Rohit Kapoor along with the entire leadership team to inform them about the same however to no avail.
We at PK Group believe are values of service and prices are at the pillars of our existance and even small we can compete with Multinationals and Investor backed huge start ups. We don't speak for ourselves, Our customers do. PK Group has today in less then 6 months of focussing in couple segments giving tough competition to Oyorooms in Noida and we are expanding our reach accross cities to make sure, We can run Hotels the Indian Way i.e. Service First.