Hotel Industry has been the most severely affected Industry because of the pandemic. The coming years are going to be very challenging as revival will take time because the Hotl business has been severely impacted to say the least. With no government support, the Hoteliers are only looking for support from there customers to sail through these tough times.
All Hotels pay huge commissions to Online Travel Agents like Goibibo, MakeMyTrip, Cleartrip, Yatra, Agoda & Expedia to name a few. Then they are dependent on them for business and thus these OTA's do muscle building with small Hotels. For small Hotels to survive, customers have to book directly so they pay lower room rent and third party commissions are not charged and its directly the customer & Hotel.
PK Group of Hotels & Apartments have started there online website and guarantee best online & offline rates for direct customers. They also have a loyality program for there regular customers with memberships.
Radisson, ITC, Taj, Marriot hotels also have such offers but there was an absense of small hotel chain offering such solutions to there customers.
Customer can only safeguard the Hotel Industry from this pandemic. Thus Hoteliers request all customers to book directly with them.